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Created from unsold denim jeans sourced from Thrift Stores.
The traditional business model that many manufacturers use to make their products is a linear one: TAKE-MAKE-DISPOSE. This "throwaway" model takes valuable resources from the earth and makes products without any thought to their next life. We utilize a Circular business model and view waste as a raw material.
Everything we manufacture is designed to help close the loop on apparel waste. We reduce our use of virgin materials, reuse post-consumer waste materials and repurpose them into new products. Decommissioned climbing rope, worn blue jeans, sailboat sails and fabric made from recycled water bottles, all can become something new.
All of our products are made with the end of the product lifecycle in mind. After our products are no longer needed, we will reuse the raw materials and turn them into other products. Our design process utilizes a modular approach, where components from one product can be easily reused in another. Only after we can no longer use the material will it be sent for proper recycling.
